Types of websites
The internet is vast! As of recent, there are a few billions of websites online and the number keeps rising at an alarming speed. It’s thought that as many as 380 new websites are created every minute. That’s over six websites every single second! Despite the sheer quantity of websites in the world today, no two are truly the same. There are many types of websites, with each aimed to achieve different goals.
As you have decided to build a website, you should carefully consider what type of website you want it to be. When you can narrow down the goals and setup you have in mind, you can more easily identify the other websites in your chosen category to look to for inspiration. In general, each type of website has certain goals to achieve and its own set of best practices. I have curated a list of common websites types, you can go through and decide which you want to build.
Image source: Diyinspired
These are some of the most common websites on the internet. A blog features regularly updated articles, photos and videos. In contrast to magazines, blogs are started with more casual, personal contents. Typically managed by an individual, a blog can cover any topic including travel tips, financial advice, personal experience, book reviews, etc While they’re often written in an informal or conversational style, professional blogging has gone on to become an extremely popular method of making money online.
WordPress started out as a blogging platform and quickly evolved into a Content Management System (CMS). In the last decade, the blogging and personal website components didn’t disappear. They have become more polished and sophisticated. If you are going to create a blog or personal website, then you will find plenty of tools to manage and grow using WordPress. Even if your website won’t be a blog, it’s still a handy extra feature to add interest and authority to your site. It is known to increase website traffic from search engines and improve website SEO. Just make sure you’re committed to keeping it fresh and updated!
2. Business Brochure
Image source: Signature Kitchen Bath
These are functionally simple websites used by small businesses, in need of a simple online presence. They act as an online business brochure, giving an overview of what the business is, does or operate and how you can get in touch. They are more of a digital business cards, mainly used to advertise services, and to display contact information. In terms of structure, they usually contain a few pages and minimal functionality. They are usually opted for by service companies like car wash, repair companies, etc
3. Business Website
Image source: AMO Hospital
A business website is a website that represents a specific business, usually branded like the business and contains information about the types of products and services the business offers. It is expected of businesses in the world today to have a website, those without one appear less professional. A website is one of the easiest ways to show what your business is all about, and find new customers. You may not sell directly through a business website, but you can use these sites to provide information about your business, and to let potential clients or customers know how they can get in touch with you. Compared to the business brochure website, these have more advanced or complex functionality.
4. Directory website
Image source: Iseowo
A directory or link directory is an online list or catalog of entities eg. local businesses. A directory includes entries about entities in a niche, also links to the entities, organized into categories and subcategories. They may be general in scope (eg Google My Business), or limited to particular subjects or fields eg. Iseowo (directory website for local businesses). Entries may be listed for free, or by paid submission. Users are usually required to signup and update their entity details.
5. Community Forum or social Website
Image source: Quora
Are you looking to create your own version of Yahoo Answers, Stack Exchange, or Quora? a community forum or social website is the type you want. With options to let people share thoughts, images or ideas, or simply connect with other people in relation to a certain topic, community websites have become the go-to destination to connect with other people online, all thanks to the texting, chatting and question and answers feature.
6. E-commerce websites
Image source: Amazon
An e-commerce website is an online shopping destination where users can browse through product catalogue, filter by categories, highlight special sales and make purchases. They usually feature a shopping cart and a form to provide credit card information to make a purchase. These websites usually have SSL certificate installed to ensure users can make purchase and pay securely.
7. Educational Website
Image source: Harvard
The websites of educational institutions and those offering online courses fall into the category. These websites have the primary goal of providing educational materials to visitors. Visitors can take courses online, complete them over a period of time and download a certificate of completion. If you intend to train people online, this is a good choice of website for that purpose.
8. Entertainment Website
Image source: Naijaloaded
If you think about your internet browsing habits, you can probably think of a few websites that you visit purely for entertainment purposes. They could involve funny or informative videos, entertaining blog posts, comics, or fun quizzes. Most of these websites do aim to make money like business and e-commerce websites do, but usually through the advertisements that show up on the page rather than through selling specific products or services. If you have ideas for content to create that you think people will find entertaining, an entertainment website is the way to go
9. Infopreneur Website
Image source: Simon Sinek
Infopreneur websites are a unique type of websites where entrepreneurs create and sell information products eg. courses, tutorials, videos, ebooks, etc These websites are designed to do the hard work of building up a knowledge brand, convincing visitors the information products are worth buying. To sell information products securely, these websites need some of the same tools of an eCommerce website, including an SSL certificate. Infopreneurs normally create a mix of valuable free content and premium content, the free content which serves as a marketing tool to get people onto the site and the paid/premium products that account for their profits.
10. Landing pages
Image source: Renix Consulting
A landing page, could be standalone or part of a website, is created as part of a marketing campaign to drive visitors to take a specific action. They are usually very simple pages with minimal functionality and design. The content on a landing page should be limited and point toward the call-to-action (CTA), the action the user is meant to take.
11. Magazine websites
Image source: Forbes Magazine
A magazine website features articles, photos and videos that are informational and educational. The primary purpose of a online magazines is to entertain the readers. The magazine industry has changed from a print-only platform to largely digital format. The magazine website type works well for informational websites, particularly publications from universities and organizations.
12. Nonprofit Website
Image source: Rotary
A nonprofit website is used to outline what the nonprofit is about and show visitors how they can get involved, donate, or support in some other way. Nonprofit websites will often have a function to collect email addresses, and to create a database of people interested in keeping in touch with the organization through newsletters. These websites serve the function of proving nonprofit legitimacy, promote organization projects, encourage followers to take action and reaching more people. Worthy of note, to collect donations through the website, an SSL certificate is required to make sure all payments are secure.
13. Personal Website
Image source: John Maxwell
Many people find value in creating personal websites to put their own thoughts out into the world, this they achieve via personal blogs and vlogs. They are primarily stared as a way to share feelings, insights, and art with others, they might however evolve into a money making venture. They basically revolve around the personal brand of the owner.
14. Portfolio websites
Image source: Claire Coullon
A portfolio website allows creative professionals a place for showcasing their best work. A portfolio website is a bit more creative by nature, they are devoted to showing examples of past work.This type of website is most common for creative professionals and freelancers that are hired based on demonstrated skill. As a writer, artist or designer, it is recommended to go one step further than a personal website, this is where a portfolio website comes in. It is perfect for artists, writers, designers, filmmakers, furniture builders etc
Which type of website to choose?
It all boils down to the goals of your project. What do you want to achieve with the website? Who are your proposed audience? What do you require from them? Answers to the following, guided by the above list of websites, would help you decide. You can spy out the competition, take a look at what other companies in your industry have done with their website design and quickly identify which format works best for your project. If you need more help, do get in touch with me below.