Thank you for your interest in writing for this website.
We are a health and medical brand focused on creating health-related content.
This focus informs the topics of our articles, the tone, professionalism, and the kind of blog content we publish.
You must present your thoughts in easy-to-understand words, phrases, and grammar, not in medical jargon.
Mission statement
We provide patients with current and relevant health information needed to adequately access healthcare and manage their disease conditions.
Our goal is to empower our users with the right information to access the healthcare they need.
The posts are supplementary to hospital visits and doctor consultations; they are not meant to replace those.
You can go through our content disclaimer for more details.
Blog objectives
- Actionable advice and instructions to readers.
- Increase the use of this website.
- Increase the number of subscribers to our email or newsletter list.
- Increase our social media followers.
Our audience
Our posts are helpful, instructional, professional, and conversational; they are not meant to be corporate or self-promotional.
Our audiences are patients and patient relatives in search of medical articles about their conditions and their management; healthcare professionals in search of medical facilities, including diagnostic and laboratory centers to refer their patients to for investigations; and the general public, seeking healthy living instructions.
Guidelines
Ensure your written work abides by the following:
1. Author expertise
The author must have a healthcare-related degree certification or be in the process of having one.
2. Word count
Minimum of 1000 words.
There is no maximum number of words; however, most of our blog posts range from 1000 to 3000 words.
3. Relevance
We prioritize articles that are relevant to our audience, which includes both the general public and health professionals.
Ensure your content aligns with our medical theme and addresses topics that resonate with our diverse readership.
4. Accuracy and credibility
As a medical-themed website, accuracy is paramount.
Please provide evidence-based information and cite reputable sources to support your claims.
Articles with a strong foundation in scientific literature are highly encouraged.
5. Clarity and accessibility
Strive for clarity in your writing to ensure that both healthcare professionals and the general public can easily comprehend the information.
Use layman’s terms when necessary and provide explanations for medical jargon.
6. Engaging content
Capture the reader’s interest with engaging and informative content.
Incorporate real-life examples, case studies, or personal anecdotes to make the information relatable.
7. Originality
We value original content.
Ensure that your submission is your work and has not been published elsewhere.
Plagiarism is strictly prohibited.
Article checklist
1. Article title
This is the single most important element for search engine optimization (SEO).
Not only is it a powerful indication of relevance, but the title is the link to an article on search results pages.
If it’s too long, it gets truncated.
55 characters are the limit. Be brief!
2. Banner and featured Images
These are the background and default images for article titles and content.
It must be at least 1600×1200 pixels in size.
You can include two images, even though one high-quality, relevant, and detailed image may suffice for the two functionalities.
Everyone loves beautiful articles; they are appealing!
This image at the top of the article is most likely to appear in social streams when the article is shared.
3. Content formatting
People tend not to read online; we tend to scan.
To make your content scannable, add subheadings to the article, breaking up the article into sections.
These serve as mini-headlines for subsequent paragraphs, keeping visitors moving through your content.
Do the following:
- Make use of headings and subheadings
- Keep paragraphs short—no more than 4 lines maximum.
- Use Bullet Points and Lists When Possible
- Add block quotes
- Use bold texts and italics to add emphasis and make content more easily scanned.
- Personal tone: the audience is people; write as if you’re writing for one specific person.
4. Third-party content and links
Input from experts and relevant third parties adds credibility to articles, making them worth reading.
These articles are also more likely to be shared!
While writing, you may reach out to an expert or two (probably someone you’re already building a relationship with) and ask them if they’d like to contribute a few sentences or a paragraph to your article.
If they do, ensure to reference them in the article and inform them when the article is published.
- You must provide links to included third-party content; every link must be of benefit to the reader.
- Links to direct competitors, self-promotion, and affiliate links are forbidden.
5. Call to action (CTA)
This would be a call to action on your message, which is the essence of the article.
It can be simply an invitation to leave a comment.
Ask a question that they can answer with a comment, ask for other ideas that would complement the article, etc
6. Author details
- The bio should not exceed 50 words
- Include a headshot (500 × 500 image size)
- Link to your website, Twitter, and LinkedIn.
7. References
Include references to third-party texts, quotations, and images.
Editorial process
Upon submission of your articles, we will process them using the steps outlined here.
You are encouraged to go through the page to be kept abreast of possible events that may unfold after article submission.
If you have further questions, you can contact us.